This star is the one we didn’t know we needed when the pandemic hit. Natha Apodaca, or as we know him, Doggface, is the man behind the 2020 Dreams TikTok challenge. On his @420doggface208 TikTok account, Apodaca became a viral sensation who earned an Ocean Spray endorsement deal and got shout-outs from Stevie Nicks, Mick Fleetwood, and Tommy Chong. This 37-year-old star is a breath of fresh air in the life of the Famousss.
Nathan “Doggface” Apodaca’s Net Worth
In just one year of being in the limelight, Doggface’s net worth is $500,000. He earned this through endorsement deals, namely Ocean Spray.
As a thank you, Ocean Spray brought him on as an ambassador. They even gave him a brand-new red truck! Ocean Spray is also sending him and his fiancee on a honeymoon.
Doggface is definitely making the most of his 15 minutes of fame, or in the case of TikTok, 60 seconds of fame. Nathan Apodaca opened up a Doggface merchandise store. He sells Doggface dolls, bumper stickers, T-shirts, shorts, and other swag.
Doggface also partnered with Lux Longboards to make an official Doggface skateboard. This ultra-light, ultra-thin skateboard is a whopping $649.99. It currently only has 5-star reviews.
This star also partners with The Gold Michi Co. They create Chili Warms and Caliente-Flavored Styrofoam Cups.
Additionally, the self-professed stoner is getting into the cannabis business. He has a dab and rosin pendant. Doggface was even at the Glass Vegas Expo in May 2021.
Being an open cannabis smoker has caught the attention of ganja hero Tommy Chong. He respects a guy like Nate, who proudly displays as his Twitter bio:
His love for cannabis has earned his street cred with many stars, including Snoop Dogg. Unlike other Famousss stars who have beef with Snoop (*cough Woah Vicky cough*), Snoop created a Vivint commercial with Doggface!
Nathan “Doggface” Apodaca’s Early Life & Family
What really drew people to Nathan Apodaca was his uniqueness. He’s a person just like us.
Nathan Apodaca was born on October 24, 1982. This Scorpio was born in Idaho Falls, Idaho. Doggface still lives in Idaho today, working full-time in a potato warehouse.
Doggface’s father is Mexican. His mother was born from the Northern Arapaho tribe from Wyoming. He is proud of his Native American heritage and has a large feather tattooed on the back of his head.
Nathan “Doggface” Apodaca’s Rise to Fame
Doggface didn’t have a glamorous upbringing. He struggled in the rough economy that is in Idaho. At one point, Doggface was homeless.
Thankfully, he was able to get a cheap RV to provide some shelter. They didn’t even have running water. It was parked in his brother’s front yard. So, he would have to go inside his brother’s house to use the restroom or to take a shower.
He started using TikTok as a way to have fun. Then, his life changed when he made the skateboarding video, lip-synching to “Dreams” by Fleetwood Mac.
In between skating and lip-synching, the star casually sipped on a 64-ounce bottle of Ocean Spray’s Cran-Raspberry juice. The rest was history. This video had 50 million views within days. It presently has over 81 million.
People loved his carefree vibe, and it sparked the Dreams Challenge. The craze really picked up when Mick Fleetwood did the Dreams Challenge. Then, Stevie Nicks even posed with a bottle of Ocean Spray as she sang Dreams live in a video that broke the internet.
As people realized how much Doggface was struggling financially, people started donating money to him through Venmo. He eventually made enough to buy a house. Doggface paid $320,000 to own a home in Idaho.
Nathan “Doggface” Apodaca’s Relationships
Nathan Doggface Apodaca has been married twice. In his previous marriage, he had two children. Doggface’s children’s names are Makyla and Angelia.
He is currently married to Estela Chavez. They are really enjoying their lives together, recently traveling to San Diego and Las Vegas.
Nathan recently wrote a tribute post to his wife, saying,
“Happy day to my love/wifey you are da best an thanks for being there by my side @estelachavez80 together we shine.”
She’s been with him while he was seeing his worst times. Nathan “Doggface” Apodaca is a ride-or-die couple. That’s rare in the world of the Famousss. Just ask Charly Jordan and Tayler Holder or Julia Rose and Jake Paul.
Nathan “Doggface” Apodaca’s Rumors & Controversies
Doggface is trying to expand his horizons by moving into the world of NFTs. However, he wants to use “Dreams” in this unique business venture. Stevie Nicks is having none of it.
He auctioned the original video footage for $500,000, and offered Stevie Nicks, who wrote the song, half of the proceeds. She declined.
Doggface’s team exhibited disappointment in Stevie’s inability to collaborate. They believe Nathan played a significant role in introducing Fleetwood Mac to a new generation. Plus, the band saw an increase in sales, streams, and downloads during the Dreams Challenge.
Additionally, Ocean Spray had him blur the bottle. So, the person who bought the NFT owns the exclusive raw camera footage, minus the actual song, and with a blurred Ocean Spray bottle.
Other Notable Facts About Nathan “Doggface” Apodaca
Nathan “Doggface” Apodaca was featured in Joe Biden’s virtual inauguration parade.
Apocada dropped an official playlist of the best songs to skateboard to. This playlist is exclusive to Tidal. Spoiler alert, it features “Dreams!”
Other songs include:
- “Marry You” by Bruno Mars
- “Elevators (Me& You)” by OutKast
- “Hey Jude” by The Beatles
- The Beatles’ “Hey Jude,” Kid Cudi’s “Day ‘N” Nite (nightmare),” and OutKast’s “Elevators (Me & You).” Other tracks include Red Hot Chili Peppers, Peter Tosh, Cypress Hill, Bone Thugs-N-Harmony, Pink Floyd, and Tom Petty.
This star also collaborated with Fat Sal’s Deli. They created a sandwich called the “Fat Doggface.”
- Pepperjack Cheeseburgers
- Grilled Onions & Mushrooms
- Jalapeño Poppers
- Crisp Bacon
- Tapatio Fat Sauce
This sandwich was served on a buttered and grilled hero.